This particular project was one of my favorites. Inner Circle are reggae legends who I’ve listened to as a child. It was really cool to work them again. Chronixx who the song features, is one of Jamaica’s rising stars. This was a great collaboration of talent. This video was also collaboration with Gil Green of 305 Films, a great friend of mine who is responsible getting me started in the business. Gil and myself wrote this treatment. We had a great idea and wanted it to be authentic and feel like it was in the islands. We chose a great location that really felt like the Caribbean. This video had a message and I believe we got that message across.
